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Distributing mHealth is essential for the mHealth movement to meet its goals to cut costs and expand access to healthcare and health information. The distribution channels for mHealth continue to grow in creative and varied ways, from social media networks, to gaming platforms, medical devices to community healthcare workers, and more. These sessions identify the many ways mHealth is reaching, engaging, and educating consumers. |
Monday, December 5th |
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Session 1 |
12:00–1:00 PM |
Harnessing the Power of Social Media and Mobile Technology to Engage Consumers
Does healthy behavior spread through social connections? Does leveraging social networks encourage consumers to make decisions and engage in activities to help them live healthier lives?
Join UnitedHealth Group and a panel of industry experts as they explore how consumer interactions with mobile applications and social media are starting to impact their engagement in and management of their own health. They will also discuss how getting a social network involved in health decisions and activities makes it easier for individuals to stay motivated and on track.
| Moderator | |||||
 Brian Dolan Editor MobiHealthNews |
 Jonathan Javitt Prof. Telcare, Inc. |
 Nick Martin VP UnitedHealth Group |
 Clint McClellan Sr. Dir., Market Development Qualcomm Wireless Health |
 Charles Teague CEO FitNow, Inc. |
Session 2 |
2:00–3:00 PM |
Lowering the Cost of Clinical Trials through Technology Innovation
As research and development costs continue to climb, the federal government, university research centers, and private industry are looking for innovative ways to conduct clinical studies. Randomized controlled trials, considered the most reliable source of unbiased information about whether a potential therapy is safe and effective, are costly and sometimes slow endeavors. New technology innovations have been introduced and many have been proven to be effective and potentially could cut costs. This session will feature panelists who introduce technology innovation that could very well shift the paradigm in costs for clinical trials.
| Moderator | |||||
 Robin Strongin President & CEO Amplify Public Affairs |
 Anthony Costello COO Mytrus |
 Ben Heywood Co-Founder PatientsLikeMe |
 Miguel Orri Senior Director Pfizer |
 Christian Reich Consultant Earley & Associates |
Session 3 |
3:15–4:15 PM |
The Evolution of Gaming and its Effect on Prevention and Wellness
Gaming platforms today are not only ubiquitous in American households, but also dynamic systems capable of supporting therapeutic health solutions that go beyond the typical game. Rehabilitation techniques can now be delivered via gaming platforms, such as Wii and Xbox, to help increase compliance and educate the public on disease prevention. Researchers and company representatives will discuss their insights on the health gaming industry and how games can evolve into a serious therapeutic platform.
| Moderator | |||||
 Mitul Shah Sr. Director West Wireless Health Institute |
 Doug Goldstein eFuturist www.efuturist.net |
 Ravi Komatireddy Fellow West Wireless Health Institute |
 Debra Lieberman Communication Researcher UC Santa Barbara |
 Iana Simeonov Manager UCSF |
Tuesday, December 6th |
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Session 4 |
11:15 AM–12:15 PM |
The Role of mHealth in Emergency Response
Text messaging, geo-location systems, wearable devices, and other technologies have been used with success in emergency response and relief. An expert panel looks at the role mHealth plays in emergency response by examining case studies where mobile technologies have been used with success in emergency situations. Additionally, this panel explores how government officials are building capacity and spectrum to support the future use of wireless technologies to disseminate information and track outcomes.
| Moderator | |||||
 Dennis Amundson Critical Care Physician Scripps Health |
 Chris Fickle Dir. of Telemedicine Business Development A&D Medical |
 Jennifer Manner Deputy Chief Federal Communications Commission |
 Paul Margie US Representative Telecoms Sans Frontieres |
 Douglas Naegele President Infield Health |
Session 5 |
2:15–3:15 PM |
mHealth Business Models in Maternal Health
Much can be learned about the implementation of text4baby from multiple perspectives: industry, real-time data, partners, providers, and users. Moreover, the data can shed light on trends at the national level in designing and implementing the program as well as how communities engage in the text4baby program in a local context. A panel of experts will discuss the lessons learned and discuss how real-time data will contribute immensely to the evidence base on the efficacy of mobile health.
| Moderator | |||||
 Jennifer L. Potts Director United Nations Foundation |
 Sarah Colamarino VP Johnson & Johnson |
 Elena Dmitrieva CEO Health and Development Foundation |
 Elizabeth Jordan Assistant Professor Johns Hopkins School of Nursing |
 Judy Meehan CEO National Healthy Mothers, Healthy Babies Coalition |
