UnitedHealth Group

Mobile Applications & Social Media - Do they Impact Consumer Health Decisions?
Monday, December 3 - 4:15 - 5:30 PM

Session Overview

Do mobile applications and social media impact engagement and management of individual’s own health? One of the ways to create a sustainable health care system is to engage consumers, health care providers and employers with intelligent health tools to align their interests through mobile technologies. This session will explore how people’s engagement with mobile applications and social media is starting to impact engagement, management and healthy actions. The panelists will share examples of advances that provide robust information, consumer and corporate reimbursement models, and tying social media to mobile health solutions that get people engaged in rich capabilities that provoke better consumer-oriented decisions.

Session Objectives

• Explore the impact social media has had on consumer health engagement
• Outline and discuss the advances being made in mobile apps and new health delivery models
• Review data on whether or not mobile and social media really are getting consumers to act  

Speakers

Mike Rynchek Founder & President Spyder Trap

Kamal Jethwani Lead Research Scientist Center for Connected Health

Pat Keran Senior Director UnitedHealth Group

Marty Webb Vice President AT&T