Mobile Alliance for Maternal Action - MAMA

Getting Started - An Introductory Workshop on Mobile Messaging to Mothers
Wednesday, December 5, 2012 - 1:30 - 3:00 PM

SESSION OVERVIEW

Mobile presents an exciting opportunity to communicate directly to expectant and new mothers, but starting a real program can feel daunting. Come join MAMA in a workshop with mHealth implementers around the world to hear their first-hand experiences in starting mobile messaging programs for mothers.  The session will begin with a quick overview of the mobile messaging landscape, and a few case studies showcasing real projects. 

SESSION OBJECTIVES

• Introduce the basics of mobile messaging to implementers who are thinking of starting or have recently started a mHealth program  
• Support in-person, tactical problem solving on real-life issues that implementers face when first creating a mHealth program
• Accelerate scale-up of mHealth organizations and help build sustainable, successful mHealth organizations.

Speakers

Kirsten Gagnaire Global Director MAMA

Aakash Ganju Managing Director A-Square Healthcare Ventures

Yvonne MacPherson Executive Director BBC Media Action USA

Brooke Partridge CEO & Founder Vital Wave Consulting

Sandhya Rao Senior Advisor USAID

Tim Wood Director Grameen Foundation