Mobile Alliance for Maternal Action - MAMA

It Takes a Village: Insights on Successful Mobile Messaging to Mothers from the MAMA Community and Beyone 
Wednesday, December 11 - 2:30 - 4:00 PM


Presented by


The Mobile Alliance for Maternal Action (MAMA) first launched a set of mobile-formatted text and audio messages on pregnancy and childcare at the mHealth Summit December 2011. To date, more than 160 organizations spanning 54 countries have requested the messages with the intention to begin mobile messaging campaigns to empower mothers with vital health information to improve maternal and newborn health. The messages have been translated into 17 languages and currently reach over 350,000 women. This network has been further strengthened via targeted online learning events and discussion beginning in June 2013. 
Throughout 2013 MAMA has been working to catalyze this “Community” in order to share critical lessons learned across diverse implementation efforts. The goal of this knowledge sharing is to create a proliferation of implementations that are scalable and sustainable.  To this end, a number of high-potential organizations with early implementations were invited to participate in a field visit to the Mobile Midwife program in Ghana in October 2013 for a series of learning sessions along with Innovation Working Group grantees and other critical stakeholders in the mHealth ecosystem.  
This panel presentation will provide an overview of the MAMA community based on the initial survey findings and outcomes from the Ghana workshop. It will segment the community by region, language, type of organization, and the stage and size of any program implementation. It will reveal geographical clusters of activity and notable gaps, and will highlight examples of successful collaboration facilitated by participation in MAMA Community activities. It will offer case studies on a selection of active programs, including information on the major barriers that programs still face, and proposed solutions. 


  • Understand the diversity of organizations that are embarking on mobile messaging campaigns in terms of geographical location, size, language, funding, and goals
  • Identify geographic regions with high levels of mHealth activity as well as regions with little to no activity to date; spark regional collaborations
  • Learn from case studies of program implementations showing rapid progress
  • Learn about MAMA’s activities to further strengthen the MAMA Community and its intersection with the larger mHealth ecosystem