Corporate Spotlights

The path to healthcare transformation requires innovation in order to improve the efficiency and effectiveness of patient care. Because technology can transform an innovative idea into a reality, technology will be a key enabler in driving this much needed transformation. In fact, mobile, wireless devices have already changed our lives as consumers. And they are going to change our lives as patients even more in the future - and for the better. 

 

Patient advocacy organizations have connections to millions of people living with chronic conditions and their families and are trusted sources for health management and navigation information and tools.  This presentation will explore what it takes for mhealth innovators to partner successfully with patient advocacy organizations  to accelerate the adoption of mhealth applications and elevate the relevance and responsiveness of the association to evolving patient interactions with their health data.

We have 42 million+ family caregivers in this country, armed with insufficient information and tools, who are struggling to provide assistance for their loved ones. They are the most under-utilized resource in healthcare, key stakeholders often overlooked by the healthcare community. Imagine if we better supported them with resources and technology and made them an integral member of the care team? We could begin to drive down healthcare costs and improve patient outcomes.

As demand for care grows, the cost and complexity of providing it is amplified. Dr. Michael Breslow, chief strategist, Hospital to Home, for Philips Healthcare, discusses how providers, patients and the technology that connects them can do more to work in concert; empowering patients to get and stay healthy and opening the door to bold new possibilities for hospitals focused more than ever on more efficient and effective care delivery. 

mHealth’s role in the future of health care. In an era of reform, learn how mHealth could be a major driver of change in health care, from new payment methodologies to consumerism.

Now Marketing: Empowering Consumers, Building Enduring Brands

 

For 125 years, Johnson & Johnson has created products that help make families healthier and safer. Today the company is creating marketing programs that empower, engage, and educate families in surprising ways -- reinvigorating some of its oldest brands by being fearless and scrappy. It is creating stories and using technology that hit families where they "live" -- in their communities, on their phones, in their homes, and in their hearts. Kim will share some of the game-changing initiatives she calls “now marketing” that have helped Johnson & Johnson comfort and connect with people of all ages, everywhere. 

 

 

Mobile tools can enable remote workers to look up timely data. While that is a good start, mHealth can do so much more. Hear examples, from around the world, of how mobile platforms can enable the Mobile Health Worker to collaborate in real-time with others, and to help educate both themselves and their patients.